Digital retailer Green Man Gaming has hired Paul Turner as its new head of performance marketing.

Turner joins having worked at retailer QVC, where he held digital marketing and marketing roles. More recently, he worked in senior marketing roles at Sporting Index Group, before being promoted to head of the firm in May 2016.

Prior to this he worked agency-side on brands including Canon, Time Out and Piaggio.

“Paul’s 15 years’ experience at the forefront of digital marketing innovation working in forward thinking industries including online gambling and digital retail is a highly valuable addition to our executive team as we ramp up our internationalisation plans,” Green Man Gaming founder and CEO Paul Sulyok said.

“Green Man Gaming is a challenger brand that is expanding its local presence internationally and Paul’s ROI-driven marketing strategy combined with his passion for keeping the customer at the heart of everything he does will help us achieve our goals.”