Indie publishing label PlayStack has hired Mads Jensen as chief operation officer and director.

Jensen will be leading the company’s tech roadmap, as well as releasing AI, mobile and cloud tech, in addition to overseeing PlayStack’s line-up of games in development.

His CV includes stints at IBM in management consultant and business executive roles. He is currently an investor and entrepreneur at Capax Ventures.

“I am joining forces with the PlayStack team because I believe this business has all the ingredients to be a game changer for the industry,” Jensen said.

“A team with an outstanding CEO, incredible talent, superb track record and a far-reaching vision in an exciting and rapidly growing market – PlayStack has the potential to the next London unicorn. This is a very exciting opportunity, and I am delighted to be joining the PlayStack leadership team to help realise the full potential of the business.”

CEO Harvey Elliott added: “We are on an ambitious mission to help every gamer in the world play a PlayStack game, and I am thrilled to be partnering with Mads so that together we enable the company to achieve that goal. Mads’ expertise and track record as a visionary technology leader and successful entrepreneur combined with his passion for games will be hugely valuable to the company. Given the large amount of incredibly talented games developers looking for investment and publishing support, we need to scale up our business to meet the opportunities in the market. Mads joining will only strengthen our capacity and resolve to go bigger and further, faster.”