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PlayStation vet Yoshida reckons $70/80 games are a "steal"

PlayStation vet Yoshida reckons $70/80 games are a "steal"

PlayStation veteran Shuhei Yoshida has said that some games are worth the $70 or $80 price tag that publishers appear to be heading towards. 

Speaking to the Critical Hits Games YouTube channelas reported by GamesRadar – the former Sony exec said that games companies should have been increasing pricing long before they actually started to. Yoshida added that there shouldn't be a uniform price for all games. 

"When you look at life in general, other products in price have increased way more than the game price," he said. "So I think it was almost too late for the video game companies to start looking at the pricing structure."

He continued: "I don't believe that every game has to be priced the same. Each game has different value it provides, or the size of budget. I totally believe it's up to the publisher – or developers self-publishing – decision to price their product to the value that they believe they are bringing in."

Yoshida added: "In terms of actual price of $70 or $80, for really great games, I think it will still be a steal in terms of the amount of entertainment that the top games, top quality games bring to people compared to other forms of entertainment."

"As long as people choose carefully how they spend their money. I don't think they should be complaining."


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.