Microsoft doubles down on pro-union messaging

Microsoft doubles down on pro-union messaging

Tech giant Microsoft is once again trying to show that it is fine with its workers unionising.

As reported by The Verge, the company has taken out an ad in The Washington Post laying out its position on worker organising. The advert – cosigned by the Communications Workers of America union – is headlined 'A new year opens new doors' and makes mention of the recently-formed bargaining unit at ZeniMax Media.

All of this seems to be part of an effort to show regulators that everything is going to be okay if Microsoft is allowed to by Activision Blizzard.

"As we enter a new year, we remain committed to creating the best workplaces we can for people who make a living in the tech sector. When both labour and management bring their voices to the bargaining table, employees, shareholders and customers alike benefit," read the ad.

"This includes the more than 300 employees at Microsoft’s ZeniMax Media studios who have exercised their legal right to vote to form a union. This is in keeping with new groundbreaking labor neutrality principles that the Communications Workers of America and Microsoft established last year. During 2023, we hope to bring the same agreement and principles to Activision Blizzard, which Microsoft has proposed to acquire.

"We aren’t asking the FTC to ignore competition concerns. On the contrary, we believe it’s important to explore solutions that protect competition and consumers while also promoting the needs of workers, economic growth and American innovation."

Microsoft previously entered into a labour neutrality agreement with the CWA. This is part of the reason why the formation of the ZeniMax Workers United union did not take that long. 

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.