Data firm Elo Entertainment snaps up

Date Type Companies involved Size
October 14th, 2020 acquisition Not disclosed
Data firm Elo Entertainment snaps up

Data and analytics firm Elo Entertainment has bought

As the name suggests, this is a platform for speedrun leaderboards and guides. No sum has been put on the deal just yet. Elo says that this acquisition will allow to be able to continue its growth.

In a post on, site Peter "Pac" Chase said that the roadmap for new content includes new tools for moderation and submitting runs, faster search functionality, being able to back-up boards, in addition to a plethora of bug fixes.

"This is just a snapshot of our plans, and it will take us into 2021 as we do a lot of behind the scenes work, but we want to make sure that you know that we’re committed to transparently addressing community needs and providing the best resources we can for the growth of speedrunning communities," Chase wrote.

"To start, we also wanted to provide a way for you to have your voice heard, and we’ve created this feedback form for your hopes and dreams for the site."

Speaking about the deal in a press release, Elo CEO and co-founder Sabina Hemmi said: “There is no greater expression of love for a video game than speedrunning. Tools like are critical for thriving speedrunning communities. We take our role in supporting and maintaining gaming history very seriously.”

Chase added: “After hearing their ideas and plans, and about all of the resources they would be able to pump into the site, I was convinced that this was the way to go, and that these were the right people for the site.”

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.