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Newzoo: More than 46 per cent of all “gaming enthusiasts” are women

Newzoo: More than 46 per cent of all “gaming enthusiasts” are women

Analytics firm Newzoo reports that there may be over one billion female gaming fans worldwide.

Newzoo’s breakdown of gaming demographics has divided the breadth of gaming consumers into eight 'personas'. While 46 per cent of "gaming enthusiasts" may be female, certain forms of consumption are more female-friendly than others.

The most popular category for women is Time-Fillers - gamers who largely play mobile games to kill time on a commute. Two-thirds of Time-Fillers are women, with 36 per cent of women fitting into this persona versus 19 per cent of men.

Cloud Gamers follow with 17 per cent of all women gamers, so-named for a preference towards high-quality experiences without a costly hardware buy-in. Newzoo suggests products like Google's Stadia will be game-changers for this persona.

This story first appeared in full over on PocketGamer.biz

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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