Here's where the name for Google's Stadia might have come from

Here's where the name for Google's Stadia might have come from

In the build-up to Google's GDC 2019 Keynote event, has been keeping an eye out for any trademark or patent filings that might relate to the tech giant's new business.

We didn't find anything, but in the wake of Google's event we decided to have another look, this time for the 'Stadia' name - Google, so far, hasn't filed anything about this name or the attached iconography - at least nothing that has been published so far.

But a former Google-owned company did file for a 'Stadia' trademark with video games in mind back in 2010 - Motorola. That company did so on December 8th, 2010, referencing "cellular phones with electronic game capabilities" and "handheld game device in the nature of hand-held units for playing electronic games for use with external display screen or monitor" in its goods and services statement.

The Stadia trademark is abandoned as of December 26th, 2011 as Motorola never filed a statement of use against it.

Google bought Motorola in 2011 but sold it in 2014 to Chinese tech firm Lenovo. In the process, the Big G kept its hands on many of Motorola's patents but that can see, there was nothing said about Google or Motorola keeping rights to the company's trademarks.

This isn't exactly definitive proof, but it seems one hell of a coincidence that Motorola filed for the 'Stadia' name, was owned by Google and that company is now using this name years later.

We've reached out to Google for comment on this story

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.