ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Overwatch Pink Mercy skin and T-shirt raised $12.7m for Breast Cancer Research Foundation

Overwatch Pink Mercy skin and T-shirt raised $12.7m for Breast Cancer Research Foundation

Blizzard has announced that its campaign to raise money for Breast Cancer Research Foundation hit a massive $12.7m.

The publisher and developer revealed the milestone via Twitter (below), saying that this is the single largest donation from a corporate partner that the BCRF had ever received. This money was raised through sales of a pink Mercy skin and a T-shirt.

More than $10m of that figure came directly from the Mercy skin.

In addition to the above Blizzard says that $130,000 was raised via donations from 14 Overwatch streamers' audiences.

This campaign kicked off on May 8th, 2018, and continued through to May 21st.

"Thanks to the overwhelming generosity of the Overwatch community during the Pink Mercy charity campaign, we’ve raised more than $12.7 million (USD) to support the Breast Cancer Research Foundation," the company wrote.

"This is the largest donation by a corporate partner within one year in BCRF’s 25-year history, and it’s all because of you."

Blizzard continued: "Once again, you’ve dared to see what the world could be and have help take a significant step forward in the mission to cure breast cancer.

"Thank you, heroes!"


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.