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Mad Catz is back from the dead, focusing on PC peripherals to start

Mad Catz is back from the dead, focusing on PC peripherals to start

Update:In an official announcement, Mad Catz has revealed that its debut product line-up includes the RAT mice, STRIKE keyboards, FREQ gaming headsets and GLIDE gaming surfaces. 

“We couldn’t be more excited than to begin 2018 by announcing the return of Mad Catz to the global gaming arena. Mad Catz has been a permanent fixture in gaming for almost three decades and we firmly believe its best days lie ahead,” Mad Catz director of sales and operations Selena Chang said.

“Through listening to gamers worldwide, we plan to once again forge a path of innovation in the gaming hardware community, and we’re already working on delivering products which we believe will enhance gamers’ abilities and do justice to the Mad Catz name. We can’t wait to unveil a little more at CES 2018 and in the months to come."

Original story: Following speculation in December, peripherals firm Mad Catz is indeed making a return.

CNET reports that the company has been revived by a Chinese holding company that is comprised of people who worked for Mad Catz's factories in that region back in the day.

The outfit is now known as Mad Catz Global Limited and has revived products previously in development before the accessories giant bit the bullet in March 2017.

"It's not like people are just using the Mad Catz name to push out a new and unrelated range of products," LittleBigPR CEO and ex-Mad Catz chief of global comms Alex Verrey said.

"The new guys understand the products because they were the ones who made them."

This new company appears to have learnt that from mistakes made in Mad Catz's former life, saying there are not going to be ridiculous items like... $300 mobile game controllers.

The firm is centring its business on PC for now, with console peripherals being an option later in the day. Verrey also told CNET that there is a new internal design team in Asia that is trying to get various older employees back on board.

Here is another teaser trailer: 


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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