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Amber hires new revenue and marketing chiefs

Amber hires new revenue and marketing chiefs

Romanian development services outfit Amber has made two new C-level hires.

The company has brought on board Andrea Enache as chief revenue officer and Vlad Popovici as its marketing boss. The former is a veteran of the likes of Marvel, Sony, Namco and Konami, while the latter has worked at marketing agency Kubis and ad agencies Saatchi & Saatchi, and Grafitti BBDO.

“I’ve been developing a relationship with Amber over the past 8 years, and finally the time has come for me to join the team. I can’t tell you how thrilled I am to join this community of artisans in delivering a positive impact on the gaming industry as a whole," Enache said.

"Together we’ll continue to innovate and expand our footprint by consciously evolving the science of art and play."

Popovici added: “After more than 25 years of experience in tech and advertising, I am excited to join the Amber senior management team and the gaming industry. The company has an incredible pool of talented artisans, an inspiring mission, a scalable business model, and shows great potential for a massive total addressable market. Together with Andreea and our teams, we will make sure we take the right approach to scale Amber to even more ambitious heights, where it belongs.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.