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Xbox UK boss Eagle moves to Xbox Live marketing role

Xbox UK boss Eagle moves to Xbox Live marketing role

The head of Xbox's UK operation Harvey Eagle has been promoted to a marketing role for Microsoft's online games service.

As reported by GamesIndustry.biz, Eagle is moving to director of Xbox Live's product marketing starting November 1st. He has been in his current UK and Ireland business lead since November 2012.

There's no word as for who is replacing Eagle in the UK top job as he moves to this new, more global role.

"It's been a privilege to lead the Xbox business in the UK and Ireland for the past six years," Eagle said.

"I'm excited to take on a global remit to grow one of the most valuable communities we have in Xbox Live."

Eagle joined Xbox back in 2000 as an advertising manager for EMEA having worked for a year-and-a-half at Hasbro. He rose up the ranks. becoming category director for Xbox's Western Europe operation in July 2006 before his remit was expanded to all of EMEA in April 2011.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.