PG.biz RoundTable: What Will Be The Winning Monetisation Mix In 2022? (Online)
|Date & Times:||
Tuesday, October 19th - 19th 2021
4pm to 5pm
|Expected Size:||100 – 250|
|Target Audience:||Developers, Indie Developers, Creatives, C-Level, Marketing, Students, Publishers, Ad Companies|
|Event Type:||Online Event|
|Featured Platforms:||iOS, Android, Console, Handheld Console, Wearables, Virtual Reality, Augmented Reality, PC, Steam, Blockchain|
Register now to discover the latest developer monetisation trends, with PocketGamer.biz and AdInMo
According to the forthcoming 2021 PocketGamer.biz Mobile Games Developer Trends Survey, a quarter of mobile game developers will try at least one new monetisation method in the next six months.
In this RoundTable, expert speakers will share their insights on why it’s so important to continually evolve your monetisation strategy and what they think is the right monetisation strategy across different models and game genres.
This session will cover trends such as ad personalisation, ask how to increase advertising eCPMs, and explore the increasing developer demand for better control of ads in games.
With over a third of developers opting for non-interruptive ads, the online panel will take a deep dive into in-game advertising and what to consider when trialling new immersive ad formats into your game.
Kristan Rivers: AdInMo CEO & Founder
Tianyi Gu: Newzoo Market Lead Telecom & Mobile Services
Alex Olthoff: Yodo1 Head of MAS Customer Product
Michal Hablovič: Pixel Federation Ad Monetisation Lead
Anton Volynk: SayGames Head of Developer Partnerships
The panel will be moderated by Brian Baglow, Managing Editor of PocketGamer.biz.
Special thanks to our partners: AdInMo
AdInMo’s InGamePlay adtech platform serves click-free ads that don’t interrupt game flow and create an authentic experience. In-game brand advertising campaigns deliver highly engaged audiences for advertisers, quality monetisation for mobile games developers and most importantly keep players happy.
AdInMo's global mobile reach and InGamePlay inventory enable advertisers to target diverse, premium audiences and developers to generate additional revenue without breaking player immersion.
Even more online knowledge
The PocketGamer.Biz RoundTables series is aimed at bridging the gap between the expert insight offered each day in our b2b site's articles, and the awesome live experience of our Pocket Gamer Connects and Pocket Gamer Connects Digital conferences.
In each of these regular RoundTables, we'll bring together a group of leading industry experts in a specific field to discuss a pertinent subject, hosted by the PG.biz team. We'll broadcast the live event for free to everyone who signs up - who can also interact and ask questions - then we'll follow up with some key points in an article and make the video available on our PG.Biz YouTube channel.
World-class Industry Conferences
A RoundTable is a great opportunity to see, for free, the kind of expert content that PocketGamer.biz delivers at our live and digital conferences. These complete, multi-day events bring together speakers and panellists from around the world to share knowledge and insight, as well as provide great networking opportunities. Sign up for the next conference now!
Meanwhile, every few weeks we'll share these standalone discussion RoundTables so you can gain valuable insight, and also get familiar with watching and participating in online panel discussions. Future themes will cover a range of timely and insightful topics: keep your eyes out for our next one! https://www.pocketgamer.biz/events/
If you'd like to discuss sponsorship opportunities please contact Lisa on [email protected] or book a chat at: https://calendly.com/lisa-bisset
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