byyd is a mobile Demand-side Platform (DSP) that enables advertisers to connect with precisely targeted mobile audiences around the globe. byyd's agency, ad exchange, trading desk, and direct clients all realise competitive advantage from its cookieless tracking, smart algorithms, programmatic buying, and ability to harness the value of big data. Using byyd's natively mobile technology, with a choice of SaaS or managed models, they can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement, and build brand awareness. byyd is headquartered in London with further operations in Paris and Munich.