LA startup Operative Games uses generative AI to create immersive storytelling experiences, where game characters interact with users through real-world communication channels like phone calls, texts, emails and even video calls.

Their company's Story Engine technology enables emotionally complex AI characters that persist over time, blurring the boundaries between fiction and reality. Their backgrounds and arcs are written by Hollywood screenwriters. The company aims to revolutionise entertainment by maintaining ongoing relationships between users and characters across various media formats.

Operative Games was founded by Jon Snoddy, former head of Walt Disney Imagineering R&D, and Jon Kraft, a serial entrepreneur who co-founded Pandora Media.