Jump joined the media and entertainment industry in 2016 with the explicit mission to champion business optimization, using Big Data and AI technologies to ramp up entertainment businesses’ ROI.
THey embraced the vision that business data – and its effective use – would be the key differentiator for successful players in the entertainment industry. As the industry has evolved, their vision has proven to stand true.
Jump is well known in some entertainment industries like VOD and TV, but still making up its way in the gaming sector.
Their cost-effective business data management platform optimizes customer retention, personalization, engagement, and marketing effectiveness by connecting AI and ML techniques to Free-to-Play games to increase IAPs. They do that by analyzing players' behavior and creating personalized recommendations for them.
They have worked on some pilot projects with top game developers and publishers, showing results of up to 20% improvement in their monetization.
