ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Tencent is Playerunknown’s Battlegrounds’ publisher for China, might still acquire Bluehole

Tencent is Playerunknown’s Battlegrounds’ publisher for China, might still acquire Bluehole

Playerunknown’s Battlegrounds firm Bluehole has said it is teaming up with games giant Tencent to launch the title in China.

Korea Times is reporting that Bluehole’s Chang Byung-gyu has said that Tencent will be its publishing partner for that region.

This comes as part of a story the site has run about Tencent’s attempts to acquire the Korean studio. KT says that the Chinese giant offered to buy Bluehole before Playerunknown’s Battlegrounds became a smash hit.

The game maker rejected the offer, but the publication says that due to the success of PUBG, and the impact it has on the company. It is now reportedly worth $5.4bn, with shareholders possibly opting for a sale.

The option of an IPO is also mentioned, but KT reports that this is unlikely due to the political scrutiny Chang will face for attempting to gain wealth from his position.

Playerunknown’s Battlegrounds has sold 20m units as of earlier this week since its March launch. Bluehole has spun off the project into its own company, PUBG Inc.

PUBG is available in China, albeit via Steam which is in somewhat of a grey area in the region. 

That Tencent was interested in Bluehole has been more or less known since August. The story broke then that the Chinese firm was trying to invest in the Korean game maker. Bluehole denied the story then, but in September confirmed that Tencent was indeed trying to make an investment.

Tencent has been upping its interest in games recently, taking a nine per cent stake in Elite Dangerous company Frontier Developments, and investing in UK indie studio Milky Tea

PC games alone made $2bn in revenue for Tencent during Q1 of this fiscal year. 


Editor - PC Games Insider

Alex Calvin is the editor of PCGamesInsider.biz and launched the site in August 2017.

Prior to this, he worked for more than three years at UK games trade publication MCV, holding the role of deputy editor. He also worked on London Games Festival 2017 as content editor for marketing and events. Furthermore, his work has appeared in Eurogamer, Kotaku, Esquire UK, The Observer and Develop.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.