Welsh distributor Curveball Leisure is opening a brand new games publishing arm. 

The venture is being headed up by PlayStation and PQube veteran Ed Gregory, who will hold the position of senior publishing manager. Curveball Games is going to be based out of Cardiff, Wales and will be providing "full service" publishing support, as well as funding for both indie and mid-tier games. 

“The industry’s faced real turbulence over the past two years and whilst there’s evidently still some bumpy roads ahead, we are still seeing some nimble green shoots of recovery,” Gregory said. 

“This moment calls for a fresh approach and that’s where Curveball Games comes in. Passion drives this industry, but studios need more than passion to thrive. Our role as a publisher is to champion developers, nurture creativity, and provide the support they truly need. With our team’s experience and the backing of the wider Curveball group, we feel we’re in a strong position to help surface the next wave of standout talent.” 

Curveball COO Andrew Nauton added: “Over the past 20 years, Curveball has grown from humble beginnings into one of Wales’ growing success stories, rooted in the physical media market, a space where we've built a strong global presence and remain deeply invested. 
 
"The launch of Curveball Games marks a new chapter for us. It’s a natural evolution that allows us to broaden our reach and bring fresh energy to our brand. We're combining our proven infrastructure, industry knowledge, and passion for great games to empower developers with the resources, transparency, and collaboration they need to thrive. 
 
"We know this is a bold step and we’re in it for the full ride. From resourcing to investment, we’re dedicated to building enduring partnerships that elevate creativity and provide everything needed to make both our titles and Curveball Games a success."