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UA Manager

User Acquisition - GROWTH – PERFORMANCE MARKETING - Remote, Canada , Canada

Job Title UA Manager
Job Description

WHAT IMPACT CAN A USER ACQUISITION MANAGER HAVE AT ESG?

East Side Games is searching for an experienced and driven User Acquisition Manager to join our high performing Growth Team. Alongside the rest of the Growth Team, you will be responsible for bringing high-quality users into our portfolio of games and helping to grow our business. Predominantly, you will implement and manage profitable user acquisition campaigns as well as develop relationships with our advertising partners. However, you are used to collaborating across various teams and are comfortable contributing to other marketing disciplines (eg. Ad Monetization, App Store Optimization, Email etc.) when needed.

WHAT YOU WILL DO

  • Develop long term mobile-based user acquisition (UA) strategies, including re-engagement initiatives that align with the overall branding and identity of each game.
  • Create and manage campaigns across a variety of channels, while maintaining strong relationships with our partners including Facebook, Google, and other mobile game-specific ad networks.
  • Analyze campaign performance to inform optimizations and deliver reports to stakeholders.
  • Leverage data to optimize campaigns towards the cost per install (CPI) and return on ad spend (ROAS) goals.
  • Manage budgets effectively between channels and campaigns to maximize ROAS.
  • Work with marketing artists to develop creative strategies and to prioritize creative pipeline.
  • Manage relationships with IP holders to ensure their needs are met and that creative assets adhere to brand guidelines.
  • Plan and execute UA plans for game launches across multiple networks in collaboration with stakeholders, developers, artists, analysts and marketing teams
  • Collaborate directly with the games teams, not only on marketing initiatives but also on prioritizing game integrations needed by the Growth Team (eg. the implementation of events).
  • Develop roadmaps to plan tests around creative (a/b testing), additional networks, audiences, and optimizations.
  • Stay on top of industry trends and best practices.
  • Understand and set up attribution using a Mobile Measurement Partner to verify data
  • Collaborate with analysts to analyze performance, provide feedback on tools, and define best practices by testing across networks and games

WHAT YOU WILL NEED

  • 2 years’ experience in digital marketing (paid digital marketing is an asset)
  • Willingness and ability to pitch in to help in broadly integrated digital marketing strategies, and online marketing, preferably with experience in mobile gaming.
  • A strong analytical mindset with a working knowledge of attribution.
  • Experience using excel, business intelligence software (such as Tableau), to conduct analysis and derive insights.
  • Post-secondary degree with a focus on marketing, communications, economics, or finance.
  • Experience in managing, growing, and optimizing mobile acquisition campaigns and partnerships.
  • Experience with running marketing for mobile ad platforms (Facebook, Google Ads, and more).
  • Excellent organizational, communication, and interpersonal skills.
  • Strong understanding and experience with the iOS and Android marketplaces.

WHAT DOES IT MEAN TO WORK AT ESG?

Established in 2011, East Side Games started as an indie game studio in east Vancouver. Today, we’re part of East Side Games Group (TSX: EAGR), and we’re a game developer, publisher, and technology provider. We enable creators to successfully deliver memorable mobile gaming experiences that players engage with every day. Through our proven tech kits and beloved brand partnerships, our games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.

The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone. We get sh*t done and our team is on hand to step in, listen, and support, regardless of rank. Tackle your challenges, share your learnings, then share refreshments with the whole studio in our weekly Lunch & Learns and monthly Friday Cheers calls. Have we piqued your curiosity? Then check out our amazing Culture and Benefits! We note that our culture is not a monolith, and is ever-changing based on the folks that make up our team here at ESG.

WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION

East Side Games are an equitable employer that values justice, equity, diversity and inclusion. We welcome and encourage people of marginalized backgrounds, particularly QTBIPOC folks, to apply, and will acknowledge and value the strengths you bring to foster yours and the studio's growth.

If this sounds like something you hoped for and more, and you’re enthused to build genre-defining narrative idle games, click the “Apply For This Job” button below. If now is not the right time for you but you know someone who would be a great match for us at East Side Games, check out our Referral Bonus here! Let’s build great games together!
We can’t wait to hear from you!

Due to a small, but completely awesome recruitment team, only those candidates that qualify will be contacted. Thanks for your interest in ESG and we wish you super success in your job search!

APPLY HERE! 

Sector GROWTH – PERFORMANCE MARKETING
Category User Acquisition
Level Manager
Contract Type Permanent
Hours Full Time
Salary DOE
Date Posted 3 July 2022
Recruiter East Side Games
East Side Games logo
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