ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Take-Two's Zelnick: It's our job to innovate, not chase trends like battle royale

Take-Two's Zelnick: It's our job to innovate, not chase trends like battle royale

Take-Two CEO Strauss Zelnick has once again warned about the dangers of following trends.

Speaking to investors in its recent financial call, the exec said that hits are by their definition a surprise and not something you can really replicate; doing so means you will end up in second place or worse.

That said, we have no doubt that Take-Two will be doing a battle royale game at some point. There are already rumours doing the rounds that Red Dead Redemption 2 will feature such a mode. Maybe it'll be called cattle royale. Hilarious.

"The fact is Fortnite surprised everyone, particularly given where Fortnite came from after all what is now in the market was based on a prior release that didn’t perform although well, which is just a reflection of the fact that if you innovate and give consumers what they want you can get an extraordinary results," Zelnick said, as transcribed via Seeking Alpha.

"And while we would love to corner the market and hits, and we certainly see it as our job to do so we don’t have all of the hits, and we shouldn’t expect too.

"But I don’t think what one takes away from this properly is that a particular approach, a particular mode had suddenly redefine the business I don’t believe that’s the case. And in fact to the contrary I think if one change in one’s business to follow other people’s big hits you constantly be playing catch-up and to say that you wouldn’t be in second place is an understatement you might remain in last place. So it's our job always to innovate and more often than not that has driven our success."

He continued: "In terms of what the competitive landscape was, there is no doubt there are a couple of big hits in the marketplace, Fortnite and PUBG and their big hits, that creates a lot of benefits. We think it brings new players into the market and it just shows what a robust industry that we operate in.

"Naturally we would like to have all the hits, I don’t think that’s necessarily a realistic goal. It's pretty hard to determine what competitive landscape effects are however. Because entertainment properties compete with each other with themselves and with nothing at all. So, entertainment is nice to have and another must have good. So it's impossible to determine whether a particular title have an impact. Although I think we've all observed that Fortnite is going to create a lot of activity around it."


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.