Overwatch players can now purchase a limited-time Pink Mercy Skin, with proceeds going to the Breast Cancer Research Foundation.

While ostensibly a game about pushing payloads and blasting other players, Overwatch claims to emphasise a utopian vision of creating a better world. As a part of that mission, Blizzard has launched a time-limited charity event in support of breast cancer research.

On the Overwatch blog, Blizzard announced that it would donate 100 per cent of the proceeds from Pink Mercy skin sales to the New York-based BCRF. Blizzard has also guaranteed a minimum donation of $250,000. The full amount donated will be disclosed at the end of the event.

An in-game skin isn’t the only effort Blizzard has made to support the fight against breast cancer this month. T-shirts designed by Overwatch community artist VICKISIGH are available on the Blizzard store, with proceeds also going to BCRF. Pre-orders are live, with deliveries promised before the end of Q3 2018.

Blizzard has also partnered with streamers to set up charity broadcasts, with exclusive rewards going to viewers who have linked their Blizzard account and watch for extended periods. Each day will see a new streamer host a dedicated charity stream, with all donations received going towards BCRF.

Blizzard is no strangers to charity events like this.

Hurricanes Harvey and Irma prompted a partnership with American Red Cross Disaster Relief and the International Federation of Red Cross and Red Crescent Societies (IFRC) Disaster Relief Fund. World of Warcraft players were encouraged to support disaster relief efforts through purchase of a special in game pet.

The Pink Mercy charity event began on May 8th and will continue up to May 21st.