Microsoft’s growing streaming platform Mixer says it can benefit from positivity as the consequences of toxic behaviour are gradually dawning on its rivals.

Both YouTube and Twitch have recently expressed their intention to double down of channels that behave negatively, leaving creators on both platforms nervous about not only their actions but the actions of their audiences.

Strict rules

The fact that rules which govern this conduct are evolving so rapidly is a hindrance, too, as it leaves creators nervous that what is working for them today could come back to bite them tomorrow.

Mixer, in contrast, already has a set of rules in place that ban a number of viewer behaviours. These include potential bans for making fun of other community members, mocking creators for their physical appearance, submitting false reports against a streamer, repeating sexual comments having been asked to stop or telling anyone to kill themselves.

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