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Viz Media is getting into indie games publishing

Viz Media is getting into indie games publishing

Another week, another unexpected media firm looking to be involved with the indie games market.

Word comes via GamesIndustry.biz that Viz Media is propelling itself into the world of indie games.

The outlet already handles comic and manga adaptations of games IP such a The Legend of Zelda, Pokemon and Monster Hunter.

Its debut in the sector is The World Next Door - which Viz owns the IP to - from Rose City Games.

"Viz is a rare company in that we're content providers but we're also fans," chief marketing bod Brad Woods said.

"As we look at ways in which we can connect with our consumers, the gaming category is one of the largest adjacencies in terms of how our fans spend time and interact with each other.

"Gaming may help to expand our audience but more importantly, gaming provides a new way for us to connect with, and bring value to, our current fans."

Through its work on the likes of anime properties like Dragon Ball, Viz says that this could be one route for expanding its video games business.

"We're certainly looking at options within our current IP - and will pursue some of these in the future - but we wanted to make sure that the games we develop are first and foremost fun games that can stand on their own merits," Woods said.

"By using original IP to begin, we aren't just selling a popular license."


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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