Nordeus has signed a multi-year deal with UK football club Stoke City to advertise its game Top Eleven on the club shirt's left sleeve.

The Top Eleven logo will appear on the sleeve of Stoke's first team, under-23s and women's team from the next season onwards. Stoke City is the first Premier League club to have attracted a new partner for its sleeve.

The news comes about as Premier League regulations begin allowing a secondary sponsor on a team's shirt sleeve. Stoke City's main sponsor will continue to be Bet365, and the Nordeus partnership has no effect on that deal.

Relatable

"We are really proud to partner with Stoke City, one of the oldest football clubs in the world," said Nordeus CEO Branko Milutinović.

"We are one of the longest-lasting mobile football games on the market and we believe that Stoke City's long history through the football ages represents a story our millions of players will relate to."

This is not the first football team Nordeus has teamed up with in recent years. It sponsored non-league football team Biggleswade FC for both the 2015/16 and 2016/17 seasons with a full logo adorning the front of the team's shirts.